Call for Papers
Special Issue of Journal of End User Computing
"Etail Research from B2C Models to Customer Intimacy"

Guest Editor:   Merrill Warkentin, mwarkentin@acm.org
Full Manuscript due 15 July 2002

As the practice and study of electronic commerce (eCommerce) matures, we seek a deeper and more complete understanding of the nature and relationships of the critical components--buyers, sellers, and technologies that bring them together. Clear distinctions between B2B and B2C eCommerce have been drawn. Success factors in etailing (retail electronic commerce that is oriented toward individual consumers, not business entities) have been identified. Many online firms (and the business models they embodied) have failed, but many others continue to thrive and new ones are still being born. This issue will focus on the end user of eCommerce processes and practices--the etail consumer. What new models characterize the relationship with the consumer? What technologies create and support these relationships? What strategies achieve success in this new environment?

Possible Topics include (but are not limited to) the following:

  • Customer Relationship Management (CRM) Models and Practices
  • "Brick & Click" Strategies (e.g.; comparative case studies)
  • Etail Design Factors (e.g.; empirical studies of Etail effectiveness)
  • Etail Website Selection Models
  • User Interface Designs for Customer Retention
  • User Interactivity; Cognitive and HCI Research for Etailing
  • Consumer Behavior Models in Etailing
  • Database Support for User Interactivity Models
  • Role of Agents and Ratings Sites in Consumer Decisions
  • Web-based Services
  • DSS for Consumer Choices in Etailing
  • Demographic Analysis of Etail Customers
  • Peer-to-Peer Technologies and Strategies
  • Client Technical Standards and Protocols - XML and beyond
  • Security Technology for Enhanced End User Satisfaction
  • Consumer Trust Modeling - Trustmarks, Privacy Policies, and Solutions

Key Dates:

Please send an email with a short abstract or statement of intent to Merrill Warkentin. Complete manuscripts should be emailed before 15 July 2002. Every paper will be blind reviewed. Revisions and final publication decisions to be completed during Fall 2002.

Submissions:

  • Must not be currently under review by another publication.
  • Must be written in APA (American Psychological Association) editorial style.
  • Must include a 150-200 word abstract with appropriate key words under the title.
  • Should not exceed 20 double-spaced typed pages.
  • Must be accompanied by a separate document with author(s)' name(s), complete contact information, and 150-200 word vita.
  • Must be free of all identifying information, including author(s)' names on title page, page properties field, and identities in Track Changes (please "accept all changes").
The Journal of End User Computing (JEUC) publishes empirical and theoretical research concerned with all aspects of end user information processing including development, utilization, satisfaction, productivity, success, failure, policies, politics, strategies, and management. The primary mission of JEUC is to provide educators, researchers, and practitioners involved in research, management, and utilization of information technology with a forum to advance the practice and understanding of end user computing in organizations.

For complete details on submission guidelines, please see the JEUC website.
JEUC Editor-in-Chief: Mo Adam Mahmood

Merrill Warkentin, Guest Editor
Mississippi State University
Dept of Mgmt & Info Systems
P.O. Box 9581
MS STATE UNIV, MS 39762-9581
mwarkentin@acm.org
Phone: (662) 325-1955
eFax: (309) 422-3608 www.MISProfessor.com


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